Community Guides · 4 min read
Dubai Culture and Etiquette: Do's and Don'ts for Newcomers (2026)
The EQT Private Office · RERA-registered brokerage · Published August 28, 2026 · Updated September 24, 2026

Dubai's culture and etiquette come down to a few easy rules: dress modestly in public spaces such as malls and government offices, keep beachwear to the beach and pool, avoid public displays of affection, be considerate during Ramadan and drink only in licensed venues. The city is home to more than 200 nationalities and welcomes newcomers, and it is also a Muslim city in the United Arab Emirates, so a little cultural awareness goes a long way. Respect these customs and daily life feels relaxed, safe and friendly. The everyday do's and don'ts follow below.
Key takeaways
- •Dubai is tolerant and multicultural, and it remains a Muslim city where people respect local customs.
- •Dress modestly in public places like malls, offices and mosques; swimwear is fine at beaches and pools.
- •Avoid public displays of affection, rude gestures and swearing in public, which can cause offence.
- •During Ramadan, eat, drink and smoke discreetly in public during daylight hours.
- •Alcohol is available in licensed hotels, bars and restaurants; drinking in public or being drunk in public is not allowed.
- •Ask before photographing people, and avoid photographing government or military sites.
A cosmopolitan city with local roots
More than 200 nationalities live in Dubai, and English is widely spoken alongside Arabic. In a single afternoon you can hear dozens of languages and pass restaurants, places of worship and communities from around the world, which makes the city easy to settle into.
Dubai is also part of the United Arab Emirates, a Muslim country, and Emirati culture is warm, hospitable and proud of its traditions. Respecting local customs is good manners in your new home, and most newcomers find the balance comes naturally within a few weeks.
Recent social reforms include changes to family and cohabitation laws and a Saturday to Sunday weekend for the public sector. The city keeps modernising while holding on to its cultural identity, and the guidance below reflects how it works today.
Dress code: modest in public, relaxed at the beach
In malls, souks, government offices and restaurants, the guideline is modest dress that covers the shoulders and knees, for men and women alike. Some malls display signs asking visitors to dress respectfully, and ordinary smart-casual clothing meets that easily.
Swimwear and bikinis are normal at beaches, hotel pools and beach clubs. Keep beachwear for those places and cover up when you leave, for example when you walk through a mall on the way home.
For a mosque visit, dress more conservatively: arms and legs covered, and a headscarf for women. Major mosques that run public tours often lend traditional dress. Business attire in Dubai is smart and professional, in line with international norms.

Public behaviour and courtesy
Keep public displays of affection to a minimum. Married couples holding hands is fine, but kissing and embracing in public can cause offence and is best avoided.
Aggressive gestures, rude hand signs, shouting and swearing in public are taken seriously and considered offensive. That includes moments of frustration in traffic, where people expect you to stay calm and courteous.
Dubai is a very safe, orderly city. Queue patiently, keep your voice measured in public and treat staff and strangers with respect, and daily life runs more smoothly for you and everyone around you.
Respect during Ramadan
Ramadan is the Islamic holy month of fasting, when many Muslims do not eat, drink or smoke between dawn and sunset. Non-Muslims do not have to fast and daily life continues, but discretion during daylight hours is a valued courtesy.
Many restaurants and cafes now stay open during the day, and the rules are more relaxed than in the past. Even so, eat, drink and smoke discreetly in public during fasting hours. Dress and behaviour become a little more conservative for the month.
Ramadan is also a good time to experience local culture. The evening iftar meal that breaks the fast is a warm, social occasion, and visitors are often invited to join. Working hours are frequently shortened, so leave extra flexibility in your appointments.

Alcohol, photography, and everyday practicalities
Licensed venues such as hotels, bars and many restaurants serve alcohol, and residents can buy it from licensed retailers. Drink within licensed venues, do not drink or appear drunk in public, and never drink and drive: the UAE applies a zero-tolerance policy to drink-driving.
Ask before you photograph people, and take particular care with local women and families. Do not photograph government buildings, military sites, courts or airports, where restrictions apply.
A few more habits help you fit in: dispose of litter properly, respect no-smoking areas and keep noise down near residential buildings. People in Dubai notice and appreciate these ordinary courtesies.
Greetings, hospitality, and the weekly rhythm
Emirati and wider Arab culture values hospitality and warm greetings. A common greeting is As-salamu alaykum, meaning peace be upon you, answered with Wa alaykum as-salam. A friendly Marhaba, meaning hello, is always welcome. Handshakes are usual, but let the other person, particularly a woman, offer their hand first, as some prefer not to shake hands across genders.
If a host offers you Arabic coffee, dates or refreshments, accept graciously. Use your right hand for greetings, eating and passing items.
The public-sector week runs Monday to Friday, with a Saturday and Sunday weekend and a half-day on Friday to allow for midday prayers. Friday is the main day for congregational prayer, and you will hear the call to prayer five times a day across the city. Business moves around these rhythms, and patience with prayer times is a simple mark of respect.
Frequently asked
What should I wear in Dubai as a newcomer?+
In malls, offices and souks, dress modestly by covering shoulders and knees. Swimwear is fine at beaches and pools. For mosques, cover arms and legs, and women should wear a headscarf. Everyday smart-casual clothing meets the guidelines easily.
Can I drink alcohol in Dubai?+
Yes. Licensed hotels, bars and restaurants serve alcohol, and residents can buy it from licensed retailers. Keep drinking to licensed venues, avoid being drunk in public and never drink and drive, as the UAE has a zero-tolerance policy on drink-driving.
How should I behave during Ramadan if I am not Muslim?+
You do not have to fast, but eat, drink and smoke discreetly in public during daylight hours. Many restaurants now stay open during the day. Dress and behaviour are a little more conservative, and joining an evening iftar is a warm cultural experience.
Are public displays of affection allowed in Dubai?+
Keep them to a minimum. Holding hands is acceptable for couples, but kissing and embracing in public can cause offence and is best avoided.
Can I take photos freely in Dubai?+
Mostly yes. Ask before photographing people, and take particular care with local women and families. Do not photograph government buildings, military sites, courts or airports, where restrictions apply. If unsure, ask first.
Is Dubai welcoming to foreigners and different cultures?+
Very much so. More than 200 nationalities live in Dubai, English is widely spoken, and communities and places of worship from around the world are present. It is a tolerant, cosmopolitan city, and respecting local customs makes settling in easy.


